The Local Pack Playbook

VOL. 01 — THE LOCAL PACK PLAYBOOK
Become the first call for every new dog owner nearby.

When a family brings home a puppy, the first thing they do is type "dog groomer near me" or "puppy training classes" into Google. Three businesses show up in the map box. If you are not one of them, that family becomes someone else's client for the next twelve years. Most independent groomers, trainers and daycares leave that box to chance while the chain down the road runs a corporate playbook.

The Local Pack Playbook is the system that puts your business in the top three for your area and keeps it there. No agency, no SEO retainer, no ad spend.

WHAT'S INSIDE

- The Local Visibility Audit: the 15-point check that shows exactly why the chain outranks you and which gaps are costing you calls this week
- The Google Business Profile Build: how to set up, categorise and fill your profile the way Google rewards, with the exact fields most pet businesses leave empty
- The Weekly Photo and Post Routine: the 10-minute weekly habit that keeps your profile active, with the shot list and caption prompts that convert lookers into bookers
- The Review Velocity Plan: how to earn a steady stream of fresh reviews without begging, so your rating and your ranking climb together
- The Neighbourhood Content Map: the local search terms, parks, vets and pet shops to build content around, so you show up for the searches that actually happen in your area
- The Local Partnership Pipeline: how to get vets, pet shops, breeders and rescues sending you new owners every month
- The Mobile and Multi-Area Setup: how to rank across your service radius if you run a van or cover several neighbourhoods
- 12 ready-to-use post templates, the review request scripts, the partnership outreach messages and 8 AI prompts to adapt every asset to your business in minutes

WHO IT IS FOR

- Grooming salons, mobile groomers, trainers, daycares and boarding businesses that depend on word of mouth and want a reliable flow of new local clients
- Owners who are losing calls to chains and franchises that rank higher despite doing worse work
- Anyone who has never touched their Google profile beyond the opening hours and suspects it is costing them

FORMAT

Instant digital download. 64-page PDF plus every template, script and AI prompt referenced inside. Yours to keep and reuse across every location you run. Delivered by email immediately after checkout.